Driving demand for high quality and safe beef is the work of the Missouri Beef Council.
Mark Russell
“We try to target more into urban areas where we can do education efforts with schools,” says executive director Mark Russell. “We also work with influence groups like dietitians, nutritionists, physician and nurse groups.”
He says it’s all part of the efforts of the beef checkoff to get the facts and the truth out about beef and representing cattlemen driving their product. Here more from Mark Russell here:
