Something Special from Wisconsin™ is a trademarked marketing program administered by the Division of Agricultural Development of the Wisconsin Department of Agriculture, Trade and Consumer Protection, based in Madison, Wisconsin. Founded in 1983, the Something Special from Wisconsin™ program has helped its members stand out above the rest. Products showcasing the logo enjoy a strong competitive edge with consumers. Surveys indicate that over 70 percent of Wisconsin consumers are more likely to purchase a commodity made or grown in Wisconsin than one from outside the state.
Lois Federman is the Something Special from Wisconsin™ Program Director. She joined us on today’s PDPW’s World of Dairy segment to share insights into managing the day to day details including assisting program members with increasing their brand presence and sales through building networks and business education.