1-in-5 Consumers Think Imitators Should be Called Milk

With only six days to go before the U.S. Food and Drug Administration (FDA) comment period on fake milks ends, new consumer research shows Americans widely disapprove of dairy terms being appropriated by fake-milk producers, as well as confusion on the nutritional content of milk versus plant-based imitators, offering further evidence that FDA must enforce long-existing standards of identity on dairy imposters. Read More