China is a promising market for U.S. beef, and, since the June 2017 reopening, the U.S. industry has made an exceptional effort to provide customers with high-quality beef at an affordable price. This is not an easy task, due to the United States 13-year absence from the market and China’s beef import requirements. Despite some rather unique and complicated import requirements, there is optimism about the upward potential with China.
“We’re very excited about how the Asian markets are performing this year,” reported Joe Schuele of the U.S. Meat Export Federation. Listen here: